How Do We Rate Sites?

Family Friendly reputation system collects website reputations from users and information from third-party sources. Website reputation verification process is based on results from multiple data sources. We test and review websites reputation for trustworthiness and child safety based on ratings and reviews from the most popular global communities. Our system gather website reputation data, compare it with available third-party sources and based on that information we calculate own trustworthiness and child safety rate. Also we give an advice about current site safety and family friendly. As a result, we will provide you information: is that website safe and family friendly or not. At that moment we collect and analyse website reputation data from following third-party global communities:

  • Google SafeSearch
  • Norton ConnectSafe DNS
  • McAfee SiteAdvisor
  • Web of Trust (WOT)

Please note, even if a site was detected as SAFE by one or a couple of website reputation systems, your children and family are still under the risk of unworthy and unwanted websites content. It could be possible that you just find a new website and it is not yet analysed by all reputation systems. Sometimes automatic website reputation and verification systems could make real mistakes, they pass through all verifications and point as safe really bad sites. That's why is very important to collect as much possible website reputation information from various data sources to as possible minimize risks to pass through and visit really bad sites.

Our Family Friendly
reputation policy

Family Friendly reputation system works in a simple way - it shows website reputations as traffic lights. There are a few very simple rules how Family Friendly reputation system determines website statuses:


Website status rated as SAFE and family friendly in case all available data sources successfully pass the test with a positive response.


Website status rated as CAUTION and most likely is not family friendly in case one or several data sources pass the test with a neutral or questionable response.


Website status rated as WARNING and non-family friendly in case one or several data sources pass the test with a negative response.

UNKNOWN: Not yet rated, Use caution

Website status rated as UNKNOWN and not yet rated in case all data sources didn't have any information or didn't pass the test.

Family Friendly
reputation data sources

Norton ConnectSafe

Norton ConnectSafe is a free public DNS service offered by Symantec Corporation that claims to offer a faster and more reliable web browsing experience while blocking undesirable websites. It provides protection from web threats in three protection policies. At the Family Friendly Site we are using Policy C — Security + Pornography + Non-Family Friendly. This policy is ideal for families with young children. In addition to blocking unsafe sites and pornography sites, this policy also blocks access to sites that feature mature content, abortion, alcohol, crime, cults, drugs, gambling, hate, sexual orientation, suicide, tobacco, or violence.

Google SafeSearch

SafeSearch is a feature of Google Search that acts as an automated filter of pornography and potentially offensive content. You can filter explicit search results on Google, like pornography, using the SafeSearch setting. SafeSearch isn’t 100% accurate, but it helps you avoid most adult content. When SafeSearch is on, it helps block explicit images, videos, and websites from Google Search results. When SafeSearch is off, Google will provide the most relevant results for your search and may include explicit content when you search for it.

McAfee SiteAdvisor

The McAfee SiteAdvisor, later renamed as the McAfee WebAdvisor, is a service that reports on the safety of web sites by crawling the web and testing the sites it finds for malware and spam. The functionality of SiteAdvisor could be accessed by submitting a URL at their website. McAfee SiteAdvicor rates sites based on the risk of malware or spam. Business practices and user reviews are not rated. So sites with worse ratings at the Better Business Bureau (e.g. FreeCreditReport.com) can be rated GREEN. This exposes the user to financial risk, despite being protected from malware.

Web of Trust (WOT)

Web of Trust (WOT) is a website reputation and review service that helps people make informed decisions about whether to trust a website or not. WOT is based on a crowdsourcing approach that collects ratings and reviews from a global community of millions of users who rate and comment on websites based on their personal experiences. WOT reputations are measured for targets in several components. For each {target, component} pair, WOT system computes two values: a reputation estimate and the confidence in the reputation. Together, these indicate the amount of trust in the target in the given component. We are using one current component and it definition: Component identifier (4), Description (Child safety), Example “How suitable is this site for children?”. This component is ideal for families with young children.